"funny," "unbelievable," ¿qué pensará la gente cuando lo vea? ¿que sabor de boca deja?
2) Creating viral hooks
ejemplo: "elf yourself", que te dejaba interactuar de manera divertida (más ejemplos: facebook wigets, juegos de facebook, el eternal moonwalk)
3) Seeding the video into the market
There should be links to promote the video on social media sites like Facebook, Delicious, Twitter, and Digg
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Just uploading your video via these sites and services (habla de TubeMogul, que te lo cuelga en todos los sitios de VoD) is not enough. You need to supplement these efforts with social media PR. This could include reaching out to bloggers with similar demographic/psychographic profiles to your content or creating a Facebook/MySpace/Twitter fan page for your content.
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The interactive marketing industry is still growing up, and savvy marketers are learning how to replicate the viral media model time and again. But, as soon as they seem to get a handle on it, the tougher it becomes to create a stand-out viral video. The name of the game is to stay one step ahead of the competition -- through better content, better technology hooks, and a better distribution strategy.
Un resumen:
ResponderEliminar1) Developing the big idea
"funny," "unbelievable," ¿qué pensará la gente cuando lo vea? ¿que sabor de boca deja?
2) Creating viral hooks
ejemplo: "elf yourself", que te dejaba interactuar de manera divertida (más ejemplos: facebook wigets, juegos de facebook, el eternal moonwalk)
3) Seeding the video into the market
There should be links to promote the video on social media sites like Facebook, Delicious, Twitter, and Digg
---
Just uploading your video via these sites and services (habla de TubeMogul, que te lo cuelga en todos los sitios de VoD) is not enough. You need to supplement these efforts with social media PR. This could include reaching out to bloggers with similar demographic/psychographic profiles to your content or creating a Facebook/MySpace/Twitter fan page for your content.
---
The interactive marketing industry is still growing up, and savvy marketers are learning how to replicate the viral media model time and again. But, as soon as they seem to get a handle on it, the tougher it becomes to create a stand-out viral video. The name of the game is to stay one step ahead of the competition -- through better content, better technology hooks, and a better distribution strategy.